About Sarah
ABOUT
Thirty years in. Still asking the same question.
But why?
Before any brief. Before any design. Before any decisions about channels or campaigns or content. The first question is always the same. But why? Why are you doing this? What does your business actually stand for? Who are you really talking to?
Most businesses skip that question and go straight to activity. That is where the wheels come off.
WHAT I DO
Brand and marketing partner to owner-led businesses.
I work alongside established businesses that are good at what they do but whose marketing hasn't kept up. No in-house team. Owner doing it themselves, or trying to manage it from a distance. Busy but not building anything.
My job is to bring clarity and direction. Not more activity. A proper plan, joined up and pulling in the same direction.
WHY ME
Everything I do is built on honesty and trust.
I started out as a graphic designer before digital, before 'content creation', before anyone had a social media strategy. I sat in front of clients, asked the right questions and built relationships on honesty.Everything else has changed. That hasn't.
Thirty years across branding, design and marketing. Twenty years teaching it at degree level. Hundreds of businesses across every sector and size.
What that gives you isn’t a formula. It’s pattern recognition.
I can usually see within the first conversation where the gaps are between what you think you’re saying and what your customers are actually hearing.
I am from Yorkshire. I say what I think and I will always tell you what you need to hear. But I will also get on with it, because most businesses need less talking about it and more actually doing it.
Personality
Annoyingly positive.
With a very loud laugh.
Outside of work you’ll most likely find me learning something new, or wild swimming, in a gallery or on a trip somewhere. I recently took up paddleboarding. It is going about as well as you would expect.
I care a lot about the people I work with. Always have. After more than thirty years doing this, the relationships are still the bit I value most.
If you work with me you will get honesty, commitment and someone who genuinely wants things to go well for you.
That is probably enough about me. Let’s talk about you.
START A CONVERSATION
If you think we might work well together,
the best place to start is a conversation.
Start with the free Marketing Health Check or get in touch directly. Either way, we will work out quickly whether this is the right fit.
OR GET IN TOUCH DIRECTLY
Based in York. Working with owner-led businesses across the UK.
